Teenage girls would rather be Harry Potter’s Hermione than Cheryl Cole or Katy Perry, a survey has revealed.
Nearly four in five voted the book and movie character played by Emma Watson, 20, as their top role model.
A huge 87% of 18,000 youngsters aged 12 to 20 said they would rather be known for their brains than looks, reports the Sun.
Asda, which ran the survey, said a "sensible" blazer similar to Hermione's is "flying off the shelves".
A spokesman for the supermarket giant said, "Our customers love Hermione's style. We have had to order in more blazers."