'Star Wars' merchandises earn more than movies

Star Wars merchandises have earned more than the movie series over the years.

Howard Roffman, the president for Lucas Licensing, which is behind the ‘Star Wars’ merchandising empire has revealed the secrets of the brand’s success and longevity. Although, the movie franchise has made an impressive 4 billion dollars at the box office since the release of the first film in 1977, the sales of toys, video games, clothing and books have earned nearly six times more, in over 100 countries.

“This is something that has stood the test of time. It made a huge impact on the culture when it was released,” Sky News quoted Roffman as saying. “It was a mythological story that delved deep into the things that affect us as people - and it stuck,”

“What we found is not only is it significant for the original generation that saw it, but those people when they had children wanted to introduce their children to it and it resonated with their children just as much as it did with them,” he added.

Whilst Hans Solo was recently voted the most popular character in the series, Darth Vader merchandises have been the highest sellers.