Shruti Haasan merges music with fashion

Singer-turned-actor Shruti Haasan is quietly nurturing dreams of being an entrepreneur. She will soon launch her own fashion label. Shruti says her designs will be inspired from the different genres of music and it will cater to young women in India.

“It is certainly a project that is close to my heart. Fashion is something that has always interested me. I feel style is an extension of your own personality and I have always worn outfits that echo who I am and what I feel about life. The line will be inspired from music and the genres that fascinate me. From dresses to jackets and leather boots to skinny pants — it will have it all. It will have lots of colours and a lot of mix-n-match elements,” she says.

Speaking more about her line, Shruti says, “I’m a moody person and fashion for me depends on the kind of mood I’m in. So, my line will be for women who have mood swings like me and want to experiment with clothes. Basically, it is for those who wear their attitude and are not scared to try out different things. It will be young and chic and for the women of today’s India who have a strong sense of individuality and a free spirit.”

The actor also reveals that she doesn’t have a brand fetish. “I don’t believe in labels. I mean, who doesn’t want to have brands in their wardrobe but before I pick something from any big label, I ask myself is it really me who’s wearing the ensemble? Style can’t be forced, it always shows. You can’t carry clothes that do not bring out the real you. You will be uncomfortable.”

Ask her how she is going to mix music with fashion and Shruti reveals, “I dress up according to the act I am performing. I wear a lot of bling with a gown. Then I wear biker jackets and team them up with jeans. I mix and match a lot. I will use these as elements in my line.”

She signs off saying, “I love casuals and so my line will also have the relaxed Sunday dress-up wear along with Saturday night party wear. It is for women who enjoy their weekend and gear up for work on Monday. I will take my line across India and I’m hoping to get a great response from women.”