Saif Ali Khan goes back to his ABCs

Actor Saif Ali Khan is rooting to spread education among the underprivileged and has teamed up with a shampoo brand that he endorses and the NGO Shiksha (a brainchild of CRY - Child Rights and You) aiming at providing free education among 200 million children from the socially backward classes and also those below the poverty line who do not go to school. 

Project Shiksha is a  national consumer program which allows consumers to participate in a national effort to support the education of underprivileged children in India via simple brand choices. 

A source close to the development says: “Saif Ali Khan has lent his full support to Shiksha. When people buy the product he endorses, a part of that amount will be given to Shiksha. Saif is playing a very important role in creating awareness among the underprivileged because he feels education is a must for all.” 

Saif says, “Shiksha is now in its 5th year. As India makes economic progress, it is important that we, who have benefited from education, ensure that all children enjoy the same privileges. Education is the single most critical investment needed to sustain economic growth and build a healthy society. I support Shiksha by volunteering time and helping raise awareness. I urge people across India to speak and act for our children.”