Music for a cause for Genelia D'souza on Women's Day

Actor Genelia D’Souza who is juggling time in between her South projects and Bollywood films is taking time out for a noble cause.

The actress, who has been shooting and travelling non-stop will be seen taking centre stage as she hosts a women’s empowerment rock concert on Tuesday in the city.

A visibly excited Genelia who is all for the cause of celebrating womanhood is looking forward to hosting the rock concert, the idea being ‘raising funds while having fun.’

Talking about it she says, “This is a great opportunity for me to align myself to a cause that has always been close to my heart. I believe that the strength of a woman and her ability to deal with adversity is phenomenal. I also believe that if you educate and empower one woman, she has the capacity to turn around her entire family. Women have always been paragons of undeniable strength, intelligence and courage and this initiative by Akshara (an NGO) is the best way to go about doing this.”

The concert aside, point out to Genelia that she is becoming increasingly popular on TV, with the numerous brand endorsements she’s taken up of late, and she says that it’s all thanks to her fans. “It feels great to know that I was appreciated. While choosing to endorse a brand, I always think if the brand is something I stand for as an individual or not and if I’d do justice to the brand. Endorsements help to bring out our characteristics and personality traits in a more real way. In movies, we play different roles but in television commercials, we are totally ourselves,” she concludes.