Lisa Ray and Dimple Kapadia take up social cause

Actors Lisa Ray and Dimple Kapadia will be the faces of the breast cancer awareness programme that kick-starts with the Women’s Cancer Initiative — Tata Memorial Hospital (WCI-THM).

The organisation was founded in October 2003 by Devieka Bhojwani with the hospital and helps patients suffering from breast, cervix and ovary cancer.

The initiative is organising an Annual Breast and Gynaecological Cancer Conference between October 22 and 24. Dimple Kapadia will be the guest of hounour.

Like before, an iconic South Mumbai hotel will be illuminated in pink light on the night of October 21 where Lisa take the lead.
“The pink tower represents the pink ribbon, the universal symbol of breast health and the fight against breast cancer.

The message to the city: Save a life — yours. A simple self-examination every month is all it takes to detect breast cancer; and an early detection is the simplest cure. Due to the high number of women found to have shown positive signs of developing Breast or Cervical Cancer in future, the health camps will continue to be conducted. The Foundation also pays for the treatment of the women diagnosed,” says a spokesperson of the organisation.

“The lifetime risk of breast cancer in urban India is 1 in 30 women, whereas in rural areas the rate of affected women is 1 in 75. Breast cancer is the most common type of cancer in metropolitan cities like Delhi and Mumbai. The largest affected segment is that of women in the age group of 40 to 50 years.

These figures are expected to rise by 200 per cent by the year 2020,” the spokesperson informs.