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Dhanush DNA
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South Indian film star Dhanush, who acquired nation-wide fame after Kolaveri Di went viral, on Tuesday, decoded success of the song for the students of Indian Institute of Management, Ahmedabad.
"IIM-A is beautiful. Both d pple and place. Had a great fun session and students asked such sensible questions. It was a blast," Dhanush tweeted, after delivering a lecture before a group of around 150 students of Contemporary Film Industry (CFI) course at IIM-A.
His tweet prior to the talk was: "Gearing up to make my speech at IIM institute Ahmedabad tom. I don kno good english.but who cares, I'm an indian.not english. Hehe. God bless."
IIM-A started CFI, an optional course, from 2009, with focus on commercial aspects of the film industry along with an introduction to its creative side.
Statistics reveal that at any time, 16 million Indians --the entire population of Malaysia -- are sitting in movie theatre and watching film, an IIM-A official said.
The Indian entertainment sector is growing at over 14 per cent annually.
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