Jessica Simpson’s new maternity line

Fashionista Jessica Simpson, who welcomed her first child, daughter Maxwell Drew, with fiance Eric Johnson on May 1, has launched her own line of maternity wear. The singer/fashion designer’s collection of clothes for pregnant women called Jessica Simpson Maternity will be sold exclusively at US stores Destination Maternity, Motherhood Maternity and MACy’s this autumn.

“I’m so excited to design a collection of fashionable styles that make you look and feel great. You want to wear clothes that are flattering to your baby bump; you want to show your bump off,” Contactmusic quoted her as telling a magazine. The collection will feature “breezy, everyday pieces aimed at the modern mum-to-be who wants to maintain her fashion edge throughout her pregnancy,” with prices starting at 36 dollars. The brand is expected to be a hit with the 31 year old’s expectant fans — Simpson notoriously maintained her fashionable reputation throughout her pregnancy term, famously vowing to give birth in four-inch heels.