Indian animation wakes up to 3D technology

'3D' is the new buzzword in the world of animation and the Indian industry is fast emerging the favourite of filmmakers looking for the midas touch.

Oscar shortlisted Hollywood film 'Alpha and Omega', which was animated by the Mumbai based Crest Animation Studios, is the most prominent example of this quickly growing trend.
   
The film is the first international 3D animation film, produced in India and its success is positive for the industry, says Crest CEO A K Madhavan.
   
"With Alpha and Omega an Indian animation house released a global movie in 2600 theatres in the US and grossed 250 crores in box office collection. It is a sign of the good things to come," Madhavan said.
   
James Cameron, the Hollywood filmmaker who helmed blockbusters like Titanic and Avatar also seconds India's chances.
   
"3D is the new frontier and the easy availability of technically competent, low-cost talent in India is attracting studios from around the globe," Cameron said while addressing a TED meet in Pune.
     
Alpha and Omega directed by Anthony Bell and Ben Gluck tells the story of two young wolves at opposite ends of their pack's social order who are thrown together into a foreign land and need each other to return home, but love complicates things for them.
   
Hollywood stars like Justin Long and Hayden Panettiere have lent their voice for the lead characters in the film.
   
So far the Indian animation industry has seen only mythological ventures and it is yet to mature in the global arena. But the desire to cater to the international standards have started.
   
"Creative sensibility for the global market and cost of production needs to be taken care of. With these India can touch new heights," Madhavan added.