India's first Web TV 'Indiavibes' to be launched on January 1

The new media platform, being promoted by the Kochi-based Vibes Visual & Media Pvt, will be inaugurated by media personality K Sasikumar on January 1 at Gold Souk Grande Kochi. This would be followed by a panel discussion on Journalism, New Media and emerging trends.

Indiavibes will be creating content and a programme of its own giving its users the ultimate freedom to watch their choice of content and appreciate the nature and demands of internet spectators, ultimately their taste and priority will be the content.

"Web TV" concept has never been effectively tried in the market because the challenge of making visually appealing content to the general public is not an easy task. The backbone of this concept is the confidence in that it can create visually appealing, quality content that has not been tried in any other media in the market before. The team is backed up by people who have experience in terms of developing innovative concepts in the most challenging situations.

"We cover all categories fashion, music, films, business, technology, blogging, lifestyle, current affairs and almost everything that this century and the years ahead would ever need. We are focused on targeting people and not on celebrities', Andrine Mendez, Founder Vibes Visual &Media private ltd told reporters.

There are plans to set up production hubs at Delhi, Mumbai, Chennai and Banglore to start with and from then move on to er Tier 1 & tier II cities.

The company has also plan to set up production hubs at UAE, US & UK, he said.

"Our vision is to showcase the richness of India's entertainment culture to the world. We wish to make Indiavibes as its name suggests the one stop shop for all the entertainment for global audiences," he added.