Eros to digitise its library of movies

Eros International Media is in the process of digitising and cataloguing its entire library of movies, comprising in excess of 1,000 titles across languages, by setting up an in-house "Digital Asset Management" platform.

Eros International has deployed global digital content services group Prime Focus Technologies to administer its content library.

This initiative will help Eros International monetise its intellectual property by enabling the production, re-purposing and delivery of its content globally, across web, mobile and other new media platforms.

It will also allow the company to archive, preserve and rights manage its library.

The platform offers Eros International wide-ranging functionality for managing and monetising its content including asset management for managing and digitally archiving content; workflow management for multi-platform production, distribution and fulfilment, to exploit existing library content and global content delivery across multiple platforms, said Rajesh Bahl, chief digital officer, Eros International Media Limited.

Ramki Sankaranarayanan, president and CEO, Prime Focus Technologies said, "Engaging consumers through personalised media and delivering new content is a challenge."