Ekta Kapoor’s Valentine's Day mantra: Hit back at your ex

Ekta Kapoor is celebrating ‘Ex-Valentine’s Day’ this Valentine’s Day! The television czarina is starting a nationwide campaign “to get back at your exes who dumped you”!

“These wacky, free-of-cost dhokha cards symbolising betrayal will be distributed to everybody in coffee shops, cinema halls, restaurants, etc across Mumbai, Delhi, Calcutta, Bangalore, Pune, Hyderabad and Chandigarh. In the card, there will be hate messages for the person who dumped you,” says a source at Ekta’s office.

What’s more, Ekta is also launching an application on a social networking site where you can send a virtual hate card to your ex. “She (Ekta) is also talking to a radio network to host a contest in which lucky winners will have the opportunity to send their exes an ‘Un-valentine’s gift hamper’ comprising of a card and a cactus plant!”

According to Ekta, “I am not asking anybody to dump anybody but I am giving people an opportunity to get back at those who dumped them. Trust me, that’s the worst experience that somebody can ever have. My dhokha card is for everybody — men and women. The pain of being dumped is the same for everybody.”