Director finding matches for actors of 'Tanu weds Manu'

With film promotions becoming an important feature in the pre-release marketing strategies, filmmakers are finding innovative ways to devise awareness campaigns about their forthcoming projects.

Makers of Kangana Ranaut-R Madhavan starrer Tanu weds Manu made the on-screen parents of the two characters to the major multiplexes across Mumbai, Delhi, Bangalore, Kanpur, Jaipur, Pune and Chandigarh to look out for the perfect groom and bride for their respective son/daughter.

They handed out postcards with Kangana (Tanu) and Madhavan (Manu's) pictures on it with their biodata on it. They asked cinema goers if they knew of a good alliance for their son/daughter.

"The response was very good as the cinema goers enjoyed suggesting prospective bride and groom for Tanu and Manu," sources said.

When contacted on the promotional campaign, director of the film which releases in February, Anand Rai said, "It's a unique way to promote the film and it also fits well with the theme of our film. Tanu Weds Manu is about how an NRI comes to India in search of a girl to get married to and his journey in search of the girl. His parents wants him to have an arrange marriage and they often keep on showing him bio data and pics of various girls."