Bruce Willis, Demi Moore's daughter is the new face of Badgley Mischka

The eldest daughter of Bruce Willis and Demi Moore, Rumer Willis, has been chosen as spokesmodel for fashion house Badgley Mischka.

The 22-year-old will pose for the spring ad campaigns for the high-end Badgley Mischka collection, the contemporary Mark & James label, footwear, handbags and swimwear, said parent company Iconix Brand Group.

Willis, who is already known for an edgy style, was described as “glamorous, youthful and fun” by designers Mark Badgley and James Mischka, reports the New York Post.

Mary-Kate and Ashley Olsen, Sharon Stone and Eva Longoria have been previous models for the celebrity-heavy brand.