DNA Edit: Private future - Facebook is innovating, yet another time

Trust Facebook to take it to another level. If intimacy on the world’s largest social media platform was already not enough, the company has now come up with another novel plan.

As part of a revamp unveiled this week, Facebook wants to make the cyberspace platform a more intimate place for friends. Facebook founder Mark Zuckerberg was at his usual creative best when he said that as the world gets bigger and more connected, “we need that sense of intimacy more than ever.”

It also remains a classic example — if indeed any example is needed for illustration — of how social media is bubbling with new ideas, opening itself to fancy themes and pushing the frontiers of creativity and finance, as never before.

The new app eliminates the blue background and offers a range of new ways to connect, in line with the company’s thinking to move away from the “digital town square’’ to a “digital living room.” The redesign, in fact, symbolises how Facebook runs its business.

Groups are at the centre of the experience and add dating, friend-making and events intended to promote people sitting together in real life. The interactivity of social media is also a sure shot recipe for success. It follows from basic common sense; if a dog can gain a following on social media, so can you.

The openness of social media — which Facebook now intends to upgrade — is always a welcoming sign for millions of its users. Facebook, typically believes in a come-one, come-all policy: you are welcome, either as an avid social media expert or a newcomer to the party. That way the road never ends and the world’s top social media platforms, of which Facebook still remains the king, continues to innovate.