Year of the Finger

Trend#1 “Mindfulness”
Finger on your temple. Focus. First ranks and gold medals are passé for helicopter parents. Recruiters are assessing EQ and not just the degrees on the CV. The world over, focus is shifting on Mindfulness not merely as a reaction to rampant ADHD, but also because #Happiness is becoming something of a religion globally. The brain,therefore, needs to be tutored to stay in equilibrium, consumed by peace and/or productivity. Everything from diet, to recreation and even how we consume media will be affected by this inclination towards Mindfulness.

Trend#2 Pulse-spotting
The concept of this feature draws from the fact that internationally, Curation and Trend-spotting are most imperative needs of the hour. Media clutter and the randomness of the digital space are actually causing user exodus. (Heard of ‘Slow Movement’? Or ‘Unwire’?) People want to consume less, but they expect more quality based on their individual requirements. Smart strategists will look at funnelling not just information, but also solutions. Communication and Content will need to be customised to the end user. And for that, the finger needs to be on the consumer’s pulse. Listening to not just the rhythm, but also the pause.