LeEco launches membership plan with oodles of content streaming for Rs 490 a month
The LeEco Membership plan is the company's push to cement an entertainment platform for its harwdware devices in India.
LeEco came out spitting fireworks at its mumbai event today. Aside from the launch of their latest budget “Superphone”, the company had another set of announcements to make with regards to their entire platform. The company announced a new LeEco Membership program. The plan consists of audio and video content, among other things, available across the company’s devices. Every device you buy from LeEco will now come bundled with the one year’s subscription to the new membership plan. So let’s dive and dissect just what you’re getting with the program.First and foremost is LeEco’s already available Le Vidi app. The app is pre-installed, and only available for LeEco devices. It’s an aggregator app that gathers popular videos from the internet and allows the user to browse and watch at their leisure. The news is that LeEco has partnered with Eros Now, and therefore the latter’s collection of Indian movies will be available on the Le Vidi app. According to Kumar Abuja,president for business development at Eros Now, that’s more than 2,000 movies being shipped to Le Vidi, with that number expected to grow to over 3,000 in coming years.Next is Live, another way to stream television content to your phone. Live is a way for LeEco smartphone users to livestream their favourite television channels. The company has tied up with YuppTV to bring in more than 100 channels to the service, including those in English, Hindi, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Oriya. What’s more, LeEco has its own content acquisition team and the company says that number will only get bigger in future. One other addition we can look forward to soon is Live Concerts, a channel that allows users to livestream concerts from the US, Switzerland, France, and China. And, just to show how seriously it’s taking the livestreaming service, the feature will be embedded into LeEco smartphone UI’s. Simply swipe right from the home screen and you have your channels ready to go.Third is the new music service LeEco has launched, in partnership with Hungama.com. The service will offer Hungama’s entire audio and video catalog, completely ad-free, with support for 320Kbps lossless audio as well. That’s over 3.5 million songs in 22 Indian languages, all included in the price of the LeEco membership, with offline play included as well, so you don’t need to worry about your data plan draining.And last of all is LeEco’s new cloud storage offering, LeEco Drive. The company is providing its LeEco members with 5TB of cloud storage, that you can use to store data or backup your phone.