Melissa Coker, founder of the clothing company Wren, was the person who commissioned the now viral video 'First Kiss.'According to Coker, her company operates on a shoestring budget, which is why she devised thevideo as a way to promote Wren attire, the Verge reported.However, even though the video wasn't the work of viral masterminds, it has still garnered more than 52 million hits in the 4 days since it was launched.

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Also read: The viral video of strangers kissing turns out to be an ad for a clothing line