Aamir, Rahman, Sachin create record!
Prasoon Joshi’s UN-Guinness campaign featuring cricketers and filmstars has drawn over 9.7 million people alone from India.
Prasoon Joshi’s social campaign for UN-Guinness World Record titled ‘Stand Up Against Poverty, Stand Up For Millennium Development Goals’ featuring Sachin Tendulkar, Aamir Khan, Rahul Dravid and A R Rahman has created a record of sorts. Credit it to the convincing power of these cricketing and film idols or on the conviction of UN and Guinness, but over 9.7 million Indians participated in the campaign event that took place this week, making it the largest figure from a single nation across the world. This could lead to a mention in the Guinness World Record Book.
The campaign, a part of United Nation’s Millennium Campaign, is aimed at raising mass awareness about the promise made by 189 nations to eradicate hunger, poverty and diseases. Television channels have been showing the clippings of the messages from the stars for the past three days.
Says Prasoon Joshi, who wrote and directed the commercial, “The idea is to stand up against the evils in society and remind ourselves that things like hunger, disease and poverty do exist around us. It’s more like a pledge that we have taken to eradicate this.” A part of the commercial was shot in Mumbai, while for Dravid and Rahman, Joshi had to fly down to Chennai.