As the world continues to drown in recession, a surprising new finding has come to surface - the Barack Obama industry is reportedly worth at least a quarter of a billion dollars.

A CBS News business correspondent has reported that the business of Obama is booming.

"We even sell an Obama dollar bill now that has his picture on it for 10 dollars. So even his money's more valuable," said Jim Warlick, owner of the Washington, D.C., store Political Americana.

In Ohio, a company by the name Tiger Eye Design produces more than 1,000 different Obama buttons.

While in the Big Apple, Jason Feinberg, a former school teacher is using Obama's popularity by loading up 15,000 action figures of the president-Elect.

He's already sold 150,000.

"I've made over a million dollars," he said.