In the city that never sleeps, sought-after yoga expert Juhi Singh has built a thriving business helping executives get a good night’s rest.
NEW YORK: In the city that never sleeps, sought-after yoga expert Juhi Singh has built a thriving business helping executives get a good night’s rest.
The 31-year-old yoga expert, Chinese herbalist and acupuncturist, does not prescribe sleeping pills or tricked out $20,000 mattresses to induce deep sleep.
Instead, Mumbai-born Singh has adopted a holistic “mind, body and spirit” approach that emphasises learning to truly rest.
“We live in a world where we are inundated with stress and people have tremendous problems falling asleep and staying relaxed. I focus on the natural, time-tested ways to combat the problem,” said Singh, who encourages clients to clear their head by using techniques borrowed from yoga.
The promise of a good snooze from a magic pill, a book or a bottle is a big business in the United States.
According to IMS Health, drug-makers routinely notch up over $2 billion a year from the sale of sleeping pills.
The slumber-deprived US is seeing a raging demand for sleep clinics, sleep audio cassettes, books and MetroNap suites where executives can catch 20-minute midday power naps on a slumber pod.
Singh is popular with corporate America as she has devised her own programme of therapeutic yoga, where acupuncture points and meridians are correlated with specific yoga asanas.
She teaches sleep therapy and yoga to Wall Street executives, advertising executives, bankers, hedge fund managers in Babcock & Brown, the Wolf Group and the Brill Physical Therapy Centre.
“I have been going to companies and hedge funds for a long time. Nothing can make up for lost sleep but I advise stressed, busy executives to incorporate meditation in their lifestyle — they can even meditate for 10 minutes when they are going to work on the subway.”
Singh has some tips for everyone from executives to new mothers.
“Pinpoint the reason for why you are stressed — a lot of stress in subconscious. At night, you have to consciously let go whatever it is that makes you overly anxious,” she said, while stressing that “racing thoughts and worries” played havoc with sleep.
“Breathe. We go through the day and we realise that we are holding our breath. Breathe into the stomach, it has an immediate reaction on the nervous system and acts to calm you down,” she added. Singh also stressed the importance of exercise in getting a good night’s rest.
Singh is releasing a step-by-step $15.99 sleep CD next Thursday. Until Tomorrow: a Gentle Guide to Sleep a two-track CD by Singh and percussionist and composer Karsh Kale may be released later this year in Britain and India.
“My motivation for creating Until Tomorrow was to provide people who suffer from insomnia with a safe method of achieving a restful sleep,” she said.
Singh expressed concern that given the demands of work and family people were just not getting enough sleep.
“When you are sleep-deprived everything gets horribly stressful because you are so tired.”
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