The South Korean Asiana Airlines has been considering legal action against a San Francisco TV station for ruining its reputation by using bogus and racially offensive names for four pilots from its recently crashed plane.

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The CBS News reports that an anchor from KTVU-TV had read the names of the pilots incorrectly on air.

According to the report, a graphic with the phony names listed alongside a photo of the crashed plane had appeared on a noon show.

Earlier, both the National Transportation Safety Board (NTSB) and KTVU channel had apologised, saying a summer intern erroneously confirmed the names of the flight crew.

But, an Asiana statement said it's mulling legal measures against both KTVU-TV and the NTSB because the report badly damaged the reputation of the airline and its pilots.