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Step inside Sugar CEO Vineeta Singh’s Rs 75000 per sqft Mumbai apartment

Vineeta Singh’s Powai home isn’t just a stylish residence, it’s a living archive of her relentless hustle, family-first values, and start-up scars.

Pravrajya Suruchi | May 20, 2025, 11:19 PM IST

1.From matchbox flat to millionaire mindset

From matchbox flat to millionaire mindset
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Vineeta’s story starts in a house so tiny, she had to choose between shoe storage or dreams—she chose dreams. Today, she lives in a Powai apartment where real estate touches Rs 75,000 per square foot. It’s not just an address, it’s proof that grit and resilience can reshape your postcode, not just your career.

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2.Luxury with a purpose

Luxury with a purpose
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Her home stands tall with cobalt-blue sofas, a whisper-white palette, and smart design choices. Board games rest beside pitch decks, and resistance bands dangle next to her kids’ artwork—every corner balancing her identity as a CEO, athlete, and mom. Even the gym equipment doubles as a sunrise viewpoint.

3.Life at 5:15 a.m.: Discipline in motion

Life at 5:15 a.m.: Discipline in motion
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Her mornings begin before sunrise with a 12-km run around Lake Powai synced to Beyoncé’s beats. By 7:30 a.m., the family critiques cereal boxes like marketing case studies. Come 9 a.m., Zoom meetings open with a plank contest. Her daily routine is a tight choreography of hustle, health, and home.

4.A marriage of mindsets

A marriage of mindsets
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Vineeta and husband Kaushik Mukherjee co-lead Sugar Cosmetics—and share more than just equity. Their closet is color-coded by life roles, from business meetings to marathon medals. Sundays are for Lego play with the kids, where pitching prototypes might just begin in primary school.

5.Success lessons in the sofa cushions

Success lessons in the sofa cushions
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Skip the safe path, like investment banking, if you want real ownership. Your address isn’t your identity—your mindset is. And discipline wins: when your treadmill faces the skyline, excuses have nowhere to hide. Her home is built not just for comfort, but to remind her to keep running forward.

6.Home as a gratitude journal

Home as a gratitude journal
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Every inch of her apartment tells a story—those plush sofas mark big risks, the French windows reflect business transparency, and the kitchen island where new lipsticks are tested before dawn reminds us: innovation thrives outside comfort zones. This space isn’t just luxurious—it’s lived in, built with courage, and owned with intent.

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