VIRAL
Monica Singh | Jun 12, 2025, 01:31 PM IST
1.India's first AI influencer

Collective Artists Network, one of India’s leading new-media companies, has launched Radhika Subramaniam-India’s first AI travel influencer and the country’s first virtual personality fluent in both English and Tamil.
2.Addition in company's visual creators

Radhika is the latest addition to the company’s growing universe of virtual creators, following the launch of millennial AI personality Kavya Mehra-who is known for her polished aesthetic and premium, luxury‑forward storytelling.
3.Gen Z traveller by heart

Radhika is designed as a Gen Z solo traveler on a chase for stories, culture, and self-discovery-making her relatable to many young people.
4.What Founder and Group CEO said about Radhika

The Founder and Group CEO of Collective Artists Network, Vijay Subramaniam said- Radhika feels like someone we all know - that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer - we wanted to create someone who could tell stories with heart, and make people feel seen.
5.Bilingual Speaking ability

Her bilingual fluency allows her to seamlessly bridge regional and national audiences, helping brands connect with diverse communities. For brands, she represents a new frontier in storytelling-whether it’s shining a spotlight on overlooked vacation gems or helping youth-centric Indian brands narrate authentic stories of place, identity, and culture.
6.A new era of story telling

Radhika is offering consistent, culturally aware content that's always ready to go. This is a new staring for story telling where the story telling is no longer limited by traditional influence, where AI can be used to create characters who truly connect with audience.