Varun Dhawan has been roped in as the happiness ambassador of Sony SAB, which is re-branding itself, reports Bombay Times. Varun is expected to add youthfulness, a fresh wave of energy and contemporary look to the brand.

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Varun is quoted saying, “I am excited to spread laughter and joy amongst millions of Indians. Having always enjoyed the channel’s distinctive, I look forward to its fresh range of shows. The new flavour of comedy will kickstart a happiness movement."

Apart from Varun, the channel already has Kareena Kapoor Khan and Tiger Shroff endorsing their other flagship channels. Tiger is the face of Sony YAY whereas Kareena is the 'Feel Alive' ambassador of Sony BBC.