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Updated: Oct 06, 2021, 08:00 PM IST

Instagram getting rid of IGTV

Photo-video sharing social networking service Instagram has finally acknowledged that IGTV, its first big push into video, didn't pan out.According to The Verge, on Tuesday, the company will be rebranding IGTV as 'Instagram TV', and it's also getting rid of the exclusive IGTV video format.Videos posted to the main Instagram feed can now run up to 60 minutes long, a length previously reserved for IGTV videos, and users no longer have to leave the main app to view them.

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Photo-video sharing social networking service Instagram has finally acknowledged that IGTV, its first big push into video, didn't pan out.According to The Verge, on Tuesday, the company will be rebranding IGTV as 'Instagram TV', and it's also getting rid of the exclusive IGTV video format.Videos posted to the main Instagram feed can now run up to 60 minutes long, a length previously reserved for IGTV videos, and users no longer have to leave the main app to view them.

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