WhatsApp, the widely-used messaging app, is working on a fresh feature on its web platform that lets users fashion their unique username, boosting their web identity and facilitating a simpler search-and-connect process for other users. The idea is to offer each user a more tailored experience, giving them a way to forge a distinct identity online that does not rely on their phone number.

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As revealed by WABetaInfo, users will soon be able to share their username with their social circles, eliminating the need to share phone numbers and making it simpler to seek and add contacts. And it doesn't stop there - users can also find and connect with folks who have similar interests.

Moreover, this feature is a big win for privacy. Users can choose a username that bears no resemblance to their real name or personal information, providing a shield of security and control over how they appear online.

In short, the ability to create a username on their web client is a welcome upgrade from WhatsApp. It makes the user experience more personalized, besides making it easier to connect with others while ensuring their privacy. Whether it's about professional networking or staying in touch with the special ones, this serves an array of benefits for WhatsApp users.