Watch: Magic Leap's new promo demos Augmented Reality to rival the HoloLens
The video shows what the expected user experience would be like in your average work day.
The American startup Magic Leap has released a spectacular video showing a virtual screen superimposed over a real-world environment. This is seen used for work, entertainment and online shopping while the user moves around their home or office without being cut off from their surroundings. Companies including Google, Alibaba and Qualcomm have already invested in the project.The somewhat secretive tech firm Magic Leap hasn't released any other information about its technology or hinted at a timeframe for its arrival. Plus, there's still no word on what form the project will take when it eventually sees the light of day. It could be a headset, glasses or even contact lenses -- as suggested by a patent application already submitted by the startup, whose secret apparently lies in the way light bounces off objects and reaches the eye.This taste of things to come is reminiscent of Microsoft's HoloLens in bringing holographic virtual-reality elements to real-world environments. A HoloLens demo in autumn 2015 showcased users exploring worlds full of holograms and interacting with them.