Intel and TAG Heuer unveiled a new luxury connected watch called the TAG Heuer Connected Modular 45. This marks the second collaboration between the two innovative after TAG Heuer Connected debuted in 2015. It will come in Satin or Titanium Grade 5 encasing for a starting price of $1,600 and will be available worldwide starting March 14. 

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In terms of features, the watch includes a 1.39-inch AMOLED touchscreen display along with a 2.5 sapphire cover glass and durable titanium case. Based on the Intel Atom Z34XX processor, the TAG Heuer Connected Modular 45 runs the Android Wear 2.0 platform and comes equipped with 4GB of RAM. Connectivity features include Wi-Fi, Bluetooth, GPS and NFC.  

The company offers 56 different versions of the watch – 11 standard models offered in-store with an additional 45 upon request. Watch connoisseurs can personalize the watch with a variety of modules, horns, bracelets and buckles for various combinations, including 30 watch dial options. Furthermore, the module can be changed out for a mechanical watch or the prestigious Heuer 02T Tourbillon Chronograph.