Sony India has announced the launch of its Cyber-shot HX350 digital camera in the country, which will be sold for Rs 28,990. The camera comes with zoom lens that go as wide as 4mm and as tele as 1200mm in 35mm equivalent focal length.

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The device comes equipped with the Carl ZEISS Vario-Sonnar T coating lens and offers a 50x optical zoom range. The Clear Image Zoom feature on the camera doubles the maximum magnification to 100x1. It is loaded with a 20.4MP, high-resolution back-illuminated Exmor R CMOS sensor and a BIONZ X imaging processor for effective and accurate image processing.

It also includes a manual ring for smooth adjustment of zoom/focus, plus a mode dial and custom button for adjustment of your favorite settings.