Saurabh Singh on steering Appinventiv to become the numero uno in the product development industry

Great leaders do not seek to be leaders; rather, they seek to make a difference. They are driven by fervour, passion, and a desire to elevate not just their own but also the success of others around them. Saurabh Singh is one such well-known figure in the technology outsourcing and product development industry who’s also a pioneering entrepreneur, a political strategist, and an active investor.

Armed with the mastery of digital technologies and being an experienced investor, Singh has inspired legions of start-ups. He is a forward-thinker, inventor, and someone who employs out-of-the-box business and product methods.

Owing to his ability to transform dreams into reality and backed by a strong experience of sixteen years, Singh has helped over 1000+ technology businesses in making their mobile strategies and has left an indelible mark on the app ecosystem. Along the way, he has created more than five thousand job opportunities for aspiring professionals of the nation.

Drawing on his experiences and expertise, Singh has driven the company to excel in all leading and next-generation technologies and developing products that provide a holistic user experience.

In 2015, a team of zestful professionals, which include Sudeep Srivastava, Prateek Saxena, Peeyush Singh, Dileep Gupta, and Saurabh Singh, came together to realise their goal of building intuitive and scalable mobile app development solutions and hence the idea of Appinventiv was conceived. It is because of their ability to push the envelope and question the status quo, that Appinventiv has been churning out revolutionary apps which are disrupting the app industry.

Fueled by a strong belief in the trinity of technology, innovation, and improvisation, it swiftly ascended to the status of a technological innovation powerhouse, proving from the outset that they are a revolutionary business delivering cutting-edge solutions.

Within six years of its inception, Appinventiv has made a significant impact by excelling in all leading and next-generation technologies by emphasizing the recruitment of exceptional IT experts, staying current with technology through their innovation lab, and empowering new age businesses and enterprises to explore digital first benefits.

In a short period, Appinventiv has evolved from a micro enterprise of ten individuals to a global entity of 700 IT professionals with diverse expertise. Their varied range of tailored services has ensured them customers from a variety of industries, including retail, travel, e-commerce, education, hotel, advertising, market research, m-health, fintech, manufacturing, consumer goods, logistics, SCM, and non-profit.

After experiencing domestic success, Appinventiv shifted its attention to foreign markets, and has acquired a massive worldwide footprint with a big successful presence in nations such as the United States, the Middle East, Europe, Australia, and New Zealand.

Appinventiv has consolidated its position by touching all aspects of technology, and by empowering and altering the fortunes of 1000 plus clients till date. Today, it boasts of a portfolio of services to esteemed clients such as the Government of India and the Government of Qatar, as well as hundreds of worldwide companies such as Oracle, NASA, KPMG, IKEA, Vodafone, Dominos, ABP Live, Asian Bank, and Pizza Hut. As a part of their expansion strategy, they have added four new settlements in Chandigarh, Dehradun, Indore, and Lucknow to their current cities of operation.

Appinventiv has been working tirelessly with next generation entrepreneurs and companies to build breakthrough solutions through its business divisions that assist startups and global Fortune 500 enterprises. So far, they have helped 74 percent of their startup division partners to go big and raise multi-million-dollar investments. With over 1000 products to date, they have been crucial in altering the technology landscape.

Their popularity can be gauged by the fact that they were conferred with the ‘Best App development company’ in the ‘India Enabler Digital Awards 2020.’

Recognizing that even the finest business ideas frequently fail due to a lack of funds and direction, Appinventiv has launched a campaign for their employees in which each Appinventor has the opportunity to become an entrepreneur and build a million-dollar company. Singh, the brains behind the initiative says,”In our effort to promote innovation and accelerate digital transformation, we encourage our people to explore their passions by developing new ideas and providing resources to see them through. Each newly created company is another step forward on the path to innovation, which eventually benefits society as a whole. I believe that this is one of the ways that will not only aid in the creation of ingenious ideas and products but will also have a big influence on India's entrepreneurial and economic future.”

By aligning business and societal interests along the twin axes of innovation focus and active transition management, Appinventiv continued to thrive even during the unprecedented times of Covid. They even refrained from a single layoff or salary cut. In its bid to propagate employment opportunities for the people who had lost their jobs during Covid, Appinventiv started the #Stepping Up campaign in 2020. Through the initiative, they hired more than 200 people with an average increment of 22%.

They aim to recruit more individuals, particularly women, since they believe in empowering women and providing equal chances for them. Appinventiv has long appreciated women's efforts, inspiring numerous women to lead by example.

With the belief that a workforce that is healthier, happier, and less stressed, will be more productive and better able to drive the technology adoption and innovation, Appinventiv gave three increments to its employees in just 15 months, despite the limitations of the ongoing pandemic. They have also announced a free of cost Health Insurance Policy of around 2 to 4 Lakh each for each of their 650+ employees.

Singh's ascent in the IT sector serves as an example to next-generation entrepreneurs of how to create goals, enhance organizational performance, and advance as an entrepreneur and representative of a more just, egalitarian, and entrepreneurial society.

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