TECHNOLOGY
According to Google's 'Year in Search - India: Insights for Brands' report, about one-third of all searches for online videos are entertainment related
Online videos are "reshaping the way" Indian consumers gather information and make purchase decisions, and the audience for online videos is poised to touch 500 million by 2020, a report by Google Thursday said.
According to Google's 'Year in Search - India: Insights for Brands' report, about one-third of all searches for online videos are entertainment related.Other categories like lifestyle, education and business have also shown 1.5-3X growth in the last two years, it added.
"Online video is reshaping the way consumers gather information and make purchase decisions...It is playing a big role in the car-buying path to purchase, with 80 per cent of car buyers using it as a research destination," the report said. There has been 270 per cent growth year-on-year in voice searches on Google's platform and consumers across categories are fast adapting to this new search tool for seeking information and discovering content, it said.
Also, nine out of 10 new internet users in India are likely to be Indian language users, it pointed out. An estimated 40 million Indians are joining the internet bandwagon annually, and this rate of expansion is among the fastest in the world. The average mobile data usage per subscriber is pegged at about 8 GB a month, which is at par with the consumption seen in developed markets, the report said.
The rise in online search volumes in non-metros is now trumping metros. Consumers in non-metros are using the internet to search for information regarding insurance, beauty and travel more than metros, the report said. For example, 61 per cent of all searches on Google's platform across banking, financial services and insurance (BFSI) are coming from non-metros, while 55 per cent of all auto-related searches are from non-metros.
"The online space in India has never been more vibrant. India has become the fastest internet consuming country in the world and the internet has now become the bridge to Bharat's aspirations," Google India Country Director Vikas Agnihotri said. He added that the growing influence of online video, increase in usage of language and voice, along with a rise of machine learning and artificial intelligence are opportunities for brands and marketers. "This enables brands to create relevant experiences to engage and retain customers on a platform that they spend considerable time on," he said.
India vs England: Rohit Sharma goes past Chris Gayle in all-time ODI list led by Shahid Afridi
Ed Sheeran BREAKS silence after Bengaluru cops stop his street performance: 'It wasn't just...'
India gains, Pakistan struggles: Forex reserves rise to Rs 55300044 crore, Pak's decline continues
IND vs ENG: Rohit Sharma returns to form before Champions Trophy, slams 32nd ODI century vs England
'Mummy daantegi...': Little boy screams as tiger pulls his shirt at zoo, WATCH viral video
Manipur CM N Biren resigns nearly two years after ethnic violence in state
Viral Video: Women travel in train toilet to Maha Kumbh, internet says "Is this a joke?
Vicky Jain's 'bizarre' comment leaves wife Ankita fuming with anger, netizens declare him 'red flag'
Bengaluru cops stop Ed Sheeran's street performance, video goes viral - Watch
Viral video: Lion spotted on moving jeep? Here’s the truth
YouTuber Gaurav Taneja reveals he was 'shocked' over his wife's decision to...
Teddy Day 2025: Date, history and significance of the fourth day of Valentine’s week
'Sugar is the biggest toxin...': Naga Chaitanya calls sugar more toxic than alcohol and tobacco
‘Over for Blinkit, Zepto’, this startup claims ‘delivering humans’ in 10 minutes, shocks netizens
Pratik Gandhi on his struggles, managing job with acting: 'Chaar gante sona luxury tha' | Exclusive
Why did Kumar Vishwas' wife cry after Manish Sisodia lost Delhi Elections: 'Not always power...'
'Fast and Furious' cars collision creates a Rohit Shetty scene on Indian road, viral video
'Go to the room, cry...': Salman Khan's wisdom on love, breakup is all you need this Valentine's Day
Parvesh Verma, BJP leader who defeated Arvind Kejriwal, makes BIG claim, says, 'we have to do...'
Sumona Chakravarti on joining Kapil Sharma show: 'Went from Ram Kapoor's sister to...'
Is Elon Musk still interested in buying TikTok? Tesla CEO provides BIG update, claims...
Groom's mother and mama join hands to burn the dance floor down, viral video sets internet on fire
What is historic 'Blue Gold', costlier than real gold?
Salman Khan opens up about his daddy issues with Salim Khan: 'How can he be right all the time...'
Powerful 7.6 magnitude earthquake jolts Caribbean, tsunami advisory issued
Salman Khan supports Sooaj Barjatya, pens note on his OTT debut, calls his show Bada Naam Karenge...
Little girl's energetic dance to 'London Thumakda' leaves netizens in awe, WATCH viral video
Meet man who left IIT, later earned Rs 286 crore in just 20 weeks by...
Viral Video: Sadhus playing cricket at Mahakumbh mela wins hearts online, watch
Happy Chocolate Day 2025: Wishes, WhatsApp messages, quotes to share with your partner on February 9
Meet woman, who plays key role in Rs 33661 crore company, daughter of billionaire
Vicky Kaushal and Akshaye Khanna didn't talk to each other on the Chhaava sets because...
Nita Ambani, Nick Jonas share candid moments at Siddharth Chopra's wedding, WATCH viral video
UPSC Civil Services Prelims Exam 2025 registration date extended by 7 days; apply at upsc.gov.in
'Fight for progress of Delhi will continue', says LoP Rahul Gandhi after Congress's Delhi debacle
Namma Metro Fare Update: Travel rides get costlier by 50 per cent from THIS date; check details
'AAP-Da Mukt Delhi': PM Modi hails BJP's resounding victory in assembly polls 2025
'He is fit to...': India batting coach shares BIG update on Virat Kohli ahead of IND vs ENG 2nd ODI
IND vs ENG: Rohit Sharma on cusp of breaking Sachin Tendulkar's record in elite openers list
NASA confirms Sunita Williams' return date, denies US President Trump’s ‘stranded’ claim
Meet man whose airline went bankrupt, still has Rs 43894 crore net worth, he is...
Ranji Trophy: Suryakumar Yadav's horror show with bat continues, India star clean bowled for just...
Chocolate Day 2025: 5 easy homemade chocolate recipes to impress your partner
Mass layoffs at Infosys as company terminates 700 freshers over...
Priyanka Chopra wears 62-emerald bead Bvlgari necklace at her brother's wedding
Chocolate Day 2025: Date, significance, history and celebration ideas
Meet Swati Singh, wife of BJP's Parvesh Verma, who defeated Arvind Kejriwal by 4089 votes
Meet man, son of world’s richest woman, he is set to take over Rs 1642000 crore empire as...