Twitter has launched a platform for real-time commerce, which would now allow users to buy things from the social micro-blogging website.Twitter has added a big 'Buy' button that will appear alongside an image of the item for sale.

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The new service would allow users to make one-click purchases from inside a tweet if they are logged into the app or web service, The Verge reported.

Twitter's head Nathan Hubbard said that they are trying to build the shortest path between an offer and a completed sale, to eliminate the friction of clicking a link that takes you to another website where you might have to type in a whole bunch of information each time.