Reed Hastings is heading to Barcelona in February to talk about the future of broadcast media in a mobile age.

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The MWC is one of the most important events on the high-tech calendar, attracting everyone from Samsung and Sony to BMW and Ford, all of whom head to the show in order to unveil flagship products or services.

And in 2017 they will be joined by the CEO and co-founder of Netflix who on Wednesday was announced as a new keynote speaker.

Hastings is the biggest name so far but the GSMA who organizes the yearly event will be revealing more high-profile speakers in the weeks leading up to the event, which in 2017 runs from February 27 through March 2 in Barcelona, Spain.