Micromax on Tuesday unveiled a new range of devices under ‘Yu’ brand, focussed on the fast-growing segment of tech enthusiasts. A subsidiary of Micromax, Yu Televentures, has partnered Cyanogen to offer customised user experience to end-users.

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The first handset will be launched next month. Details of the device and pricing were not disclosed. “This will be a game changer not just in India but globally too. Yu has been envisioned for building an ecosystem of connected devices and offer customised experience to users,” Micromax co-founder Rahul Sharma said.

Cyanogen operating system, built on Android, is known for delivering rich software advancements that optimise performance, customisation, security and privacy features on mobile devices Yu is in discussions with ecommerce players for selling the product online. Apart from smartphones, Yu would also focus on bringing other smart devices to the Indian market, he said without divulging details.