One of the world's most popular augmented reality apps for virtually testing new makeup looks now supports Kardashian Beauty products.

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Starting with the new "Fierce" collection, users can snap a selfie and then test each element in the line from lip glosses to eye shadows, or even go one further and apply a full custom Kardashian filter.

"Together we are empowering girls to experiment with colours and styles to discover their best look that they can confidently recreate in real life with the Kardashian Beauty products," said Alice H. Chang, CEO of Perfect Corp.

Among the just-released Kardashian Beauty products YouCam Makeup users can virtually try on are Lip Slayer lipstick, No Apologies foundation and Kontour Kase for contouring.