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Instagram Stories takes aim at Snapchat, brings messages that self-destruct

Photo-based social network Instagram is launching Instagram Stories, a feature that enables users to share and augment photos that are intended to stick around for no more than 24 hours.

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Instagram Stories takes aim at Snapchat, brings messages that self-destruct
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Instagram appears to be testing the waters with messages that disappear after a period of time, much like competing messaging app Snapchat. Text, digital stickers, and drawings can be added to images filed to Instagram Stories; comments take the form of private Direct Messages, and Instagram's announcement encourages users not to worry about "overposting."

"Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too," it advises.

The move is being received as a measure to harness the appeal of temporary messaging network Snapchat in a style that fits in with Instagram's own ethos.

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