Facebook poised to launch new app targeted at influencers

Facebook has unveiled plans to launch a fresh app later this year, aimed at helping influencers better manage video content on its platform.

The announcement was made at Vidcon, with the new app aimed at supporting content creators who are smaller than media organizations or celebrities but with greater needs than average Facebook users.

Commenting on the app - which will feature a Live Creator Kit to enable influencers to more effectively manage live broadcasts by adding intros and outros, custom stickers and frames - Facebook product management director Daniel Danker addressed content creators and said: "We're building an app dedicated to you."

Additionally, as per Variety, Facebook's Live Creator Kit will also facilitate communication among the community of users following the influencer, and serve up user data to optimize future broadcasts. Anyone already using Facebook's Mentions app will be automatically added to new app.