Apple is set to unveil new iPhones, aiming to gain fresh momentum in the premium segment of a global smartphone market showing signs of fatigue. In its usual secretive style, Apple has remained mum about revelations planned for today’s event at its spaceship campus in Silicon Valley, but the timing fits its pattern of annually introducing new iPhone models.
Apple is set to unveil new iPhones, aiming to gain fresh momentum in the premium segment of a global smartphone market showing signs of fatigue. In its usual secretive style, Apple has remained mum about revelations planned for today’s event at its spaceship campus in Silicon Valley, but the timing fits its pattern of annually introducing new iPhone models.
The event begins at Sept. 12 at 10 a.m. PT, which translates to 10:30PM IST.
How to watch on Mac, iPad and iPhone
Apple has a dedicated ‘Special Event’ website where you can watch the event live. Just click on the link at the time of the event. Make sure your device runs iOS 10 or higher and macOS Sierra or higher.
How to watch on Windows
You can head to the dedicated ‘Special Event’ website on a Windows device as well to watch the event. However, it can only be streamed on the Microsoft Edge browser.
Apple’s Twitter coverage
The company will also live stream the event on its official Twitter handle as well.
Speculation includes talk that Apple will introduce three new iPhone models, infusing some with features from a premium iPhone X that debuted last year with a $1,000 price tag. While the iPhone has made Apple the world's most valuable company worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot.
Apple has sold more than a billion iPhones since the first model was unveiled by late co-founder Steve Jobs in 2007. The company is in the unique situation of controlling the hardware and software in its mobile devices, with content for users required to go through its App Store that takes a percentage of revenue. Leaks and rumors have it that Apple plans to unveil three new iPhone models, including an improved version of the flagship X model released a year ago with a $1,000 price tag.
The landmark was the latest victory for Tim Cook, who faced skepticism when he took over as chief executive in 2011 from Jobs just before his death. While Apple watchers wait for the company to wow the world with a surprise such as augmented reality glasses or an Apple car that drives itself, the company has ramped up the amount of money it makes selling online services and digital content to the vast sea of iPhone users.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
 "iPhone")
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}