Hours before Xiaomi’s big unveiling event, queues reminiscent of Apple launches

DNA Web Team | Updated: Apr 23, 2015, 03:27 PM IST

Fans queue up by the thousands as Xiaomi's big global product unveiling event kicks off in Delhi.

As Xiaomi prepares to unveil a slew of products at their big global unveiling event at Delhi today, it is clear the effect the brand has had on consumers and the following they have raked up over the past year. Fans of all ages (literally, there’s a photo of one in her mother’s arms) brave the searing 39 degree Delhi summer to queue up before the event kicks off. | All Photos Courtesy Manu Kumar Jain (@manukumarjain)

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Xiaomi fans queue up in Delhi's searing 39 degree summer heat. Apple reverberations anyone? | Photo Courtesy Manu Kumar Jain (@manukumarjain)

Xiaomi fans queue up in Delhi's searing 39 degree summer heat. Apple reverberations anyone? | Photo Courtesy Manu Kumar Jain (@manukumarjain)

Xiaomi fans show some love on the verge of the company's global launch event in Delhi. | Photo Courtesy Manu Kumar Jain (@manukumarjain)

Xiaomi fans queue up in Delhi's searing 39 degree summer heat. Where does that line end? | Photo Courtesy Manu Kumar Jain (@manukumarjain)

Xiaomi fans from across the country coverge in Delhi on the verge of their global product unveiling event. | Photo Courtesy Manu Kumar Jain (@manukumarjain)

It clearly isn't too early to become a Xiaomi fan. These scenes outside their global product unveiling event in Delhi. | Photo Courtesy Manu Kumar Jain (@manukumarjain)