TTK Group firm TTK Protective Devices has roped in popular West Indies cricketers Dwayne Bravo and Chris Gayle as brand ambassadors of its Skore Condoms.

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As part of their association, the cricketers will promote Skore Condoms product range and will also re-create the "Champion" song for the Indian audience, the company said a statement on Wednesday.

Skore Condoms' Head of Marketing Vishal Vyas said: "This partnership launches our 'Champion' line of products an advanced range of condoms from the house of Skore, a brand that has well positioned itself as cool, naughty and fun-loving.

Skore Condoms is a part of conglomerate TTK Group and is the third largest condom brand in India. On his association with the brand, Bravo said: "Everyone deserves to have some fun but it's even more important to be responsible. That is what a real champion does. I am excited to be able to encourage others to do just that by recreating Champion for Skore along with Chris."

"I hope this partnership can break stereotypes while also promoting the innovative offerings of the brand," Gayle said.