SPORTS
The TRPs are, in fact, down by 30% from the 2006 edition in Germany. The ratings are much better for even the ill-timed Asia Cup in Sri Lanka.
Incompetent referees, off-colour champions, possible first round exit of the home side and noisy vuvuzelas are not the only worries facing the World Cup. The viewership has not exactly been too great. The quadrennial showpiece event is attracting poor ratings.
Going by the early data, World Cup 2010 is yet to take off in India.
The TRPs are, in fact, down by 30% from the 2006 edition in Germany. The ratings are much better for even the ill-timed Asia Cup in Sri Lanka.
According to widely acknowledged Tam ratings, the TRPs are down by 30 from Germany 2006 among all individuals and at par among adult males. The average rating in the first week was 1 compared to 1.3 four years ago. The A-Map ratings, which come on a daily basis, are in fact much lower. The data shows that the event average from June 11 to 19 is about 0.27. The highest rating was for the opening between South Africa and Mexico on June 11 which went up to 0.61. The second highest rated match was Argentina-Nigeria game which recorded 0.51 rating. The Brazil-North Korea game on June 15 delivered a rating of 0.31.
In contrast, the India-Pakistan Asia Cup match recorded a rating of 1.78 with peak half-hour ratings going up to 3.11. The Tam ratings for the Asia Cup are yet to come but the average Tam rating of IPL was 4.5 with the TRPs for the final hitting a mind-boggling 9.8.
Trade pundits and market analysts say the numbers are not exactly surprising. “It’s not surprising because these are early days. We can’t compare football with cricket because soccer is for a select audience whereas in India, cricket is viewed virtually by everyone. The ratings may improve as the tournament progresses,” says Abhishek Verma, a former sales head of Neo Sports Channel who currently works for Star TV.
Interestingly enough, the maximum viewership is recorded in the hilly state of Assam which delivered a rating of 5.6, according to Tam. The football mad West Bengal is third in the list with 4.1 rating behind Kerala which showed a TRP of 4.2. Maharashtra’s rating is 0.8.
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