Companies ranging from McDonalds to Trident chewing gum to JC Penney gobbled up the free publicity offered by Uruguay striker Luis Suarez's incredible bite on Italy defender Giorgio Chiellini during a World Cup match on Tuesday.

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Suarez was caught chomping on the Italian's shoulder near the end of Uruguay's 1-0 win, the third such indiscretion of his controversial career. The incident was perfect fodder for Twitter with some of the world's biggest companies among those eager to get their teeth into a ripe advertising opportunity.

Trident chewing gum:

Snickers:

Budlight:

Many of the tweets were addressed directly to Suarez himself, who has more than three million followers on twitter.McDonald's Uruguay:

Listerine global:

No brand was too shy and no connection too tenuous.

Even US department store JC Penney's got in on the act:

The referee did not see the bite incident although FIFA are investigating with Suarez facing a lengthy ban.