How are influencers revolutionizing content creation: Fashion influencer Ashu Sethi (Indyshades) helps us look closely

Content creators and influencers are our doorway to the outer world in today's world. They influence not just our purchasing decisions, but also the perception of developed and developing firms. Their impact transcends borders and obstacles, and each of them bears the secret to a one-of-a-kind service. Ashu Sethi is one of these influencers.

Fashion Influencer Ashu Sethi claims that even though social media is always changing and altering the way services are delivered to us online today, no one understands better than an influencer, the power they have to change consumer preferences.

When you have a lot of power, you also have a heavy responsibility. As a result, Fashion Influencer Ashu Sethi considers that not only what you support or associate with is important, but also how you go about portraying your actual self online. What a content creator is genuinely responsible for, and what will eventually distinguish them, is how they acclimate, conquer change, and play a part. It's simple to get aesthetically beautiful photos of eye-catching cafes, but what we've recently seen is a boom of atypical content which is on the rise.

Many influencers' grid-sized Instagram posts and stories have included discussions on body confidence and how it shouldn't be idealized, as well as challenges such as climate change. To put it lightly, this is motivating. Along with this, Ashu Sethi (also known as ‘Ashi Sethi’), believes that certain other characteristics are necessary for every influencer to maintain their integration and brand recognition.

'Authenticity' is one of these characteristics. Taking a nice picture, promoting eateries, or advocating goods and products through rose-colored glasses are all examples of influencing. It's all about spreading awareness, establishing up a place for yourself, and mingling with the community you've worked so hard to create. It's crucial to be transparent, grin at your mistakes, and accept your flaws. According to Ashu Sethi (who is on Instagram as @indyshades), working with companies that you truly want to deal with is critical, as is being honest. Above all, bearing hopes and understanding that quality usually trumps quantity is crucial. If you have anything exceptional to present, the number of people who follow you will expand as time goes on.

Furthermore, with this arena becoming increasingly commercialized by the day, authenticity is critical. Consumers will only attend to so many endorsements or advertised testimonials before they smother out your voice and quit listening to what you promote if you are not being genuine with yourself. The 'fake it until you make it' mimics are all over; Ashu Sethi advises against being one of them.

Local content creators, particularly small ones, are becoming more popular, since they are more in touch with their audience, have a greater level of visibility, and may promote direct relationships. Ashu Sethi seizes the opportunity to remind influencers that they all have a shot, regardless of the figures at the top of their accounts. When taken as a whole, social media sites are an industry large enough to handle all of you and some more. However, as Ashu Sethi suggests, keep it real and accessible while advocating what you want—while maintaining your audience’s attention and keeping up with their aspirations.

-Brand Desk Content