Vishwakarma Publications Launched - Releases its 1st Book 'Through the Corporate Lens' Penned by Dr. Ganesh Natarajan

PUNE, India, June 27, 2013 /PRNewswire/ --

Vishwakarma Group, a name well-established in education and other businesses across Maharashtra since three decades, now moves into the publication market. Vishwakarma Publications (VP) was launched amidst much grandeur on 26th June with its first book release, 'Through the Corporate Lens', authored by Dr. Ganesh Natarajan, Vice Chairman & CEO of Zensar Technologies.

The book was unveiled by Guest of Honor, Padmashree Ms. Anu Aga, MP & Ex-Chairperson, Thermax Ltd., amidst eminent personalities, who lauded VP and Dr. Natarajan for their endeavor to enlighten a vast spectrum of readers with the introduction of their maiden offering to management students & the corporate world with this book. "Wisdom is a key attribute of leaders. It is learnt as life unfolds. Ganesh is a true leader and a role model to all of us," said Ms. Anu Aga.

"Entrepreneurs, managers and students are often looking for insights on running or growing a business. This book brings such insights and much more, drawing from the vast and rich experience of Dr. Ganesh Natarajan," said Bharat Agarwal, Managing Trustee & Executive Director, Vishwakarma Institutes. "Covering topics ranging from starting a business, to growing it, managing people and setting HR policies and also an insight into the person that is Dr. Natarajan, this book is a must-read for all young professionals," he added.

"I am delighted to have helped in the development of this book. It has crystallized many of my learnings through 30 years in the corporate sector and if it inspires some young people to make a difference, it would be a purpose well served," said Dr. Ganesh Natarajan, who has also authored four McGraw Hill Books on Business Process Reengineering and Knowledge Management, in the past.

Over the years, VP has gained thorough understanding of the education market as well as students' requirements, due to its continuous interaction with over hundred thousand students. They have the capacity and expertise to create various types of content, related to schools, engineering and management (K12, Testprep, and STM Publishing).

"We are constantly looking at new ways to implement changes in the education environment with understanding benefits to the society at large, leading to individual's enhanced productivity and efficiency, which is the need of the hour in rapidly changing markets. Through our books to be authored by experts from different fields and industries, we will reach out to students to provide them information beyond 'the text-book knowledge," explained Agarwal.

VP is inviting authors to provide content in the following categories:

Academic

    - School
    - Educational & Experimental kits
    - Engineering
    - Management
    - Test Preps

Non Academic

    - Fiction & Non Fiction
    - Cookery, Food & Beverages
    - Religious Books & Mythological Story books
    - Hobbyists reading and Arts

Priced at Rs. 295, the 120 pages book, 'Through the Corporate Lens' will be available at book stores across India, as well as on Flipkart and VP's Online Book Store.

Agarwal proudly announced that Crossword has ordered the entire first print run for its stores across India.

A must-read book, it is sure to find a place in every college library and also the book-shelf of every corporate leader!

For more details, please contact:

Vishwakarma Publications on www.vpindia.co.in [http://www.vpindia.co.in ]

About the Author

Dr. Ganesh Natarajan is Vice Chairman & CEO of Zensar Technologies, a NASSCOM Top 15 IT Services company that transforms technology and processes for Fortune 500 companies. He is a Board member of the 4 billion USD RPG Enterprises and the Vice President of the HBS Club of India. Ganesh leads Innovation, Intellectual Property and Knowledge Management for the Confederation of Indian Industry and is a member of the Chairmen's Council of industry association NASSCOM. He was Chairman of NASSCOM in 2008-09.

An alumnus of BIT Mesra, NITIE, IIT Bombay and the Harvard Business School, Ganesh was conferred with the Asia Pac Entrepreneur Award by Enterprise Asia in 2010 and has also been recognized by Ernst & Young for exceptional leadership. He is the author of four McGraw Hill Books on Business Process Reengineering and Knowledge Management.

About Vishwakarma Publications (www.vpindia.co.in [http://www.vpindia.co.in ]):

Vishwakarma Publications (VP), owned by Vishwakarma Institutes (VI), an entity whose existence is defined for over 30 years now. Being amongst the top education giant's VI has established excellent relationship and interaction with thousands of students over the years. Due to this, VP's highlight USP is in analyzing student requirement and having a varied understanding of publication market.

Our Publication broadens with content creation of various types, formats such as academic/non academic content for Schools, Engineering, and Management etc. VP ensures simplicity of content, making it not only student friendly but also easy to comprehend. Sole objective is to be able to impart quality knowledge and inspiration leading to good scores and gaining overall development.

Our Vision

"To fulfill varied learning needs of individuals, institutes and corporate by making the best use of technology experience and expertise"

Our Mission

"To be innovators in providing practical knowhow, quality guidance and learning, facilitating individuals and institutes to reach their full potential through utilizing the medium of PUBLISHING."

About Vishwakarma Group (www.vishwakarma-institutes.in [http://www.vishwakarma-institutes.in ])

Vishwakarma Group defines its existence as business group which has been running successfully for over 30 years, in various domains of Education, Retail and Manufacturing across Maharashtra. Its education expertise is carried under Vishwakarma Institutes (VI). Sole objective of VI is to ensure top quality practical guidance and study to build professionals of high caliber and competency for national & international markets.

Vishwakarma Institutes in Pune is a highly commendable private education entity, providing quality courses in engineering, technical, management, arts & commerce, creative, construction, maritime and various other specialized streams.VI Group occupies a place of pride amongst the premier institutes of western region in our country. Established, financed and run by Bansilal Ramanath Agarwal Charitable Trust (BRACT) Pune, its institutes are affiliated to various Universities and Central Establishments which offer relevant recognized qualifications. According to Indian mythology, 'Vishwakarma' was a divine architect-engineer. It is believed that He fashioned this world with His rare engineering skill. The Trust adopted this name with a vision to develop professionals of high caliber, who could take up current and future global business challenges, striving to find the best solutions, through guidance by originality and professionalism.

    - Faculty 500+, Students strength is 10,000+, 10 institutes educating from
      KG to PG and Ph.D
    - Currently group has:
         - 7 Engineering Colleges: Pune, Kamshet, Latur, Satara, Bhuj (Gujarat),
         Sangli
         - 2 Management Institutes - VIM, VGBS
         - 1 Marine Engineering Institute- VMI
         - Arts, Science and Commerce College - VCACS
         - Design College - VCIC
         - Schools - VV, WWS

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Secondary Media Contact: Roop Karnani, roop@inspirationspr.com, 91-20-30621263