Tata Interactive Systems Wins Gold for Best Game at LearnX Awards 2013

MUMBAI, June 14, 2013 /PRNewswire/ --

Tata Interactive Systems' Customer-Centricity Learning Games Developed for Cigna won Gold in Best eLearning Design Category

Tata Interactive Systems (TIS), a pioneer and global leader in learning solutions has won the 2013 LearnX Asia Pacific Award in the Best Game or Simulation category for developing the learning program for its client Cigna. Cigna wanted to move from a customer experience-based approach to a customer-centric one. TIS leveraged its experience in the Serious Games domain to develop three game-based courses, to be played sequentially, focusing on the key principles of customer-centricity. The three game-based courses are:

    - Centri-CITY: 30-minute Role-Playing Game with 3 levels of complexity
    - Customer Centricity Reality Game: 30 minutes of Immersive Learning with 2
      real-life examples of customer interaction
    - NPS City: 30 minutes of play time with the mission to improve Net Promoter
      Score (NPS)

(Logo: http://photos.prnewswire.com/prnh/20120801/MM61282)

Customer-centricity is about putting the customer at the center of every decision. This is the core concept of the first two games - Centri-CITY and Customer Centricity Reality Game. Every organization aspires to have customers who actively promote their brand - the higher the number of promoters, the higher the Net Promoter Score (NPS), a metric to assess customer loyalty. Customer-centric organizations typically have a high NPS and this is one of the key learning points of game 3.

"Customer-centricity is a high-visibility corporate initiative at CIGNA and to enable this change quickly it was imperative to have managers experience a challenging and engaging learning intervention, hence a gaming solution. A key aspect of this solution was the fact that we were able to deliver these games within a near impossible time line of 8 weeks. This was possible only because of our investments in building product formats that enable us to produce solutions rapidly and deliver on time every single occasion," says Kshitij Nerurkar, Chief Operating Officer at Tata Interactive Systems.

The LearnX Foundation is a non-profit organisation that supports and promotes advancements in workforce learning. LearnX aims to amplify the impact of learning and supports technologies through a shared learning experience. It aims to connect the broader working world through events and awards program "Learning & Technology Impact Awards".

Take a look at the winners http://learnx.net/2013/2013awardsWinners.html [http://email.faxem.com.au/ch/5175/2dbhnz0/1427705/8f877mw73-1.html ]

About Tata Interactive Systems

Tata Interactive Systems (TIS) is the world's leading developer of learning solutions. TIS' learning solutions are designed to enable organizational initiatives across industry verticals including Education; Government and Defense; Telecommunications and ICT; Pharmaceuticals and Health Care; Banking, Financial Services, and Insurance; Airlines, Transportation, Logistics, and Hospitality; Consumer Package Goods; and Manufacturing, Energy, and Construction.

With a team of over 800 multi-disciplinary specialists, TIS creates 5000+ hours of learning content across 220+ concurrent projects every year. TIS' solutions have proven their effectiveness at more than 60 Fortune 500 companies, leading educational institutions, and government departments.

TIS solutions have won prestigious awards including Brandon Hall, APEX, BETT, and BIMA.

Areas of Business

TIS caters to three segments - Corporate, Education, and Government. It offers clients learning solutions that include:

- Educational Multimedia & Blended Learning

- Web-based Training & Courseware

- Simulations

- Software Solutions

- Game-based Learning

- Mobile-based Learning

The scope of TIS' learning solutions encompasses on-boarding, sales training, process training, product training, curriculum design, assessments, soft skills training, and technical training.

Location

TIS has development centers in Germany, Switzerland, and India. Its sales and marketing operations span the US, Canada, the UK, mainland Europe, the Middle East, and India.

For more information log onto http://www.tatainteractive.com.

Primary Media Contact: Rajni Patwardhan, rajnip@tatainteractive.com, 91-22-66438000