PRESS RELEASES
Reed Exhibitions Shines in China's Second Tier Cities
BEIJING, Sept. 27, 2012 /PRNewswire/ -- So far in 2012, Reed Exhibitions Greater China's expansion efforts have been marked by strong results in second tier cities like Chengdu, Dongguan, Hefei and Zhengzhou. Through successful editions of NEPCON West China, INTERPHEX China, API (the China International Pharmaceutical Ingredients Fair), SinoCorrugated, SinoFolding Carton and China (Chengdu) Gifts Fair, Reed has solidified a high profile presence across a number of the country's fastest emerging markets.
Hefei and Zhengzhou, among the country's fastest growing metropolises, are respective hosts of Reed's pharmaceutical and automotive industry events. Dongguan is the base for its unique converting industry events. Chengdu, the local business hub set to undergo the most rapid growth in the next decade, is where Reed has organized NEPCON West China, part of the high profile brand of electronics manufacturing industry events and China (Chengdu) Gifts Fair. With this diversity of location, Reed has a firm foothold in the key regional markets for many of China's fastest growing industries.
"For NEPCON West China, we wanted to combine staunch government endorsement with a powerfully productive trade exhibition that showcased advanced equipment and multinational participants. That was achieved this year across a record show area," said Preecha S. Chen, President of Reed Exhibitions Greater China, in response to the growth recorded at the 2012 edition of the event. The visitor tally was 110% higher than in 2011, and the highest ever for NEPCON West China.
While on-site at the exhibition, Ge Honglin, Mayor of Chengdu, explained, "Chengdu has worked hard to expedite the improvement of its facilities to world-class level. We want to provide a full range of high quality services for exhibitions like NEPCON West China and are pleased to work with a partner like Reed Exhibitions, whose activities attract investment and create opportunities across the city."
Like Chengdu, Hefei is accelerating the construction of its infrastructure to capitalize on the boom in international and specialized exhibitions. This eastern city, which has registered double-digit GDP growth for the last seven consecutive years, hosted the Spring 2012 editions of INTERPHEX China and API China. The shows were produced by Reed Sinopharm, a subsidiary of Reed Exhibitions Greater China. Both API China and INTERPHEX China provide a comprehensive forum for the supplier and buyer side of local pharmaceutical manufacturing.
Another commercial and manufacturing hub in which Reed China thrives is the South China city of Dongguan which hosts SinoFoldingCarton and SinoCorrugated South converting events every two years. Dongguan is one of only two non-provincial capital cities, out of over 20 second-tier cities and it is experiencing a sustained surge in growth, thanks to high levels of investment.
"What sets Reed apart from others entering China's second and third tier cities regional markets is that we have the local knowledge and global leverage to do so in a way that achieves immediate and sustainable growth. Our strategic alliances - joint ventures with regional exhibition organizers, key government agencies or highly respected trade associations - allow us to leverage our Sales & Marketing expertise. Raising the profile of existing events or launching new trade fairs in fresh markets is something you can only achieve if your partners have extensive local experience and in-depth knowledge of regional market trends. Ours do. We aim to attract a consistently greater number of high quality participants. This is not something that can easily be duplicated - if at all," noted Mr. Chen.
Already this year, Reed has confirmed two new joint ventures. The first is Reed Huabai: a partnership between Reed Huabo Exhibitions, part of Reed China, and CCAGM Exhibition (Beijing) Holdings. The second, Reed Hongda Exhibitions, sees Reed take over the China International Automotive Aftermarket Expo & China Auto Accessories Trade Fair (CIAAF) and brings the company's portfolio to a total of 58 major events.
With the acquisition of the CIAAF, Reed intensifies its presence in another of China's fast-growing second tier cities: Zhengzhou. The Henan provincial capital is making great infrastructural and economic leaps by building a new central business district and fueling the finance and commerce sectors. This, in turn, is growing the consumer base and expanding demand for MICE events.
"Our goals, and those of our exhibitors are one in the same," explained Mr. Chen. "We want to deliver the best, most profitable show experience for every participant. At each event, our skilled, experienced show teams work closely with exhibitors to create solutions suited to individual requirements. Often, that means integrating multiple marketing communication tools into a single program to achieve maximum impact at minimal cost. Our promotion offerings include exhibitions, road shows and online marketing, as well as pre-show, in-show and post-show publications. The synergies achieved by combining these are how exhibitors get the most out of their marketing dollars."
As the company heads into the final quarter of 2012, the plan remains for Reed to harness the capabilities of its existing strengths in order to create a win-win model with new joint ventures, across a wider number of Chinese locations. Reed's trade events will continue to be designed according to the capabilities and requirements of China's fastest emerging regions and industries. A number of mergers, acquisitions and independent show launches remain under consideration for 2013.
Contact:
Eva Pang
Tel: +86-21-2231-7078
Email: eva.pang@reedexpo.com.cn
WPL 2025: Renuka, Wareham spark collapse as RCB bowl out Delhi Capitals for 141
Champions Trophy 2025: Ex-Pak cricketer says Pakistan don't deserve to win, 'Chal jaaye toh...'
Samantha Ruth Prabhu's Dippam Dappam dance leaves Chennai students awestruck, viral video
Breaking MS Dhoni's record is no big deal for Dinesh Karthik: 'It’s not something...'
Amid Mahakumbh rush, video of vehicle running on railway track goes viral; here's why
Who is Rohit Chopra? Indian-origin businessman called arrogant by JPMorgan CEO Jamie Dimon
All eyes on Mohammed bin Salman, as Trump, Putin and Zelensky set to meet in Saudi Arabia for...
WATCH: BJP office bearer dances to ‘Main Hoon Don’ flashing gun, FIR filed
Nepal student death: Massive protests at Odisha's KIIT University, students demand justice
Meet man, son of famous film actor, cracked UPSC exam with full-time job, his AIR was…
Mahakumbh 2025: Fire breaks out again at Prayagraj, no casualties reported
Gautam Adani, India's second richest man, donates Rs 2000 crore for setting up 20...
‘I am not a...’: Jaya Kishori BREAKS silence on her Rs 2.6 lakh Dior bag controversy, WATCH here
Dil Madharasi Teaser: Sivakarthikeyan impresses in rugged avatar, to face off against Vidyut Jammwal
PCB breaks silence on no Indian flags in Pakistani stadiums ahead of Champions Trophy 2025
Delhi residents report hearing mysterious ‘boom’ sound during earthquake; what caused it?
After Narayana Murthy's Infosys, Ratan Tata’s TCS makes BIG announcement, set to issue...
JPMorgan Chase CEO rejects hybrid work requests from employees amid layoffs says, ‘Don’t waste...'
Auspicious Start for 'Jatadhara': Mahurat ceremony held in Hyderabad
Kirill Yurovskiy: How to Build a Sustainable Fashion Brand in the UK
Bad news for Jhunjhunwala as the company loses Rs..., stock goes down by...
Audi launches Audi RS Q8 2025 in India: Know price, specifications and unique features
The Power of Ayurveda: Dr Shyam's Ayurveda Leads the Wellness Revolution in Dubai
15 Crucial Factors to Consider Before Choosing MBBS in Georgia 2025: Education Vibes
Narayana Dominates JEE Main 2025 Session 1 with Exceptional Results
Karan Johar says Yash Johar was 'heartbroken' when Amitabh Bachchan's... flopped: 'He believed...'
Meet Acharya Indravarman: The best astrologer in Bengaluru & Karnataka
How to increase your chances of getting a personal loan
After retaining Asia's richest family tag, now Mukesh Ambani's Reliance beats Apple to become...
Ex-star cricketer, wife buy luxury apartment for Rs 110000000, it is located in...
How a name change caused makers of Bira beer to lose hundreds of crores; know what happened
The Power of Networking: How IFERP memberships open doors to global opportunities for universities
India's Got Latent row: Maharashtra Cyber Cell refuses Samay Raina's special request to...
Mukesh Ambani's wife Nita Ambani makes passionate pitch for Olympics 2036, says 'India will...'
Jyotiraditya Scindia makes BIG announcement on 6G, claims internet speed will be...
Meet man, who was once member of MS Dhoni-led Chennai Super Kings, now works as a bus driver
Did Virat Kohli get special food delivery amid BCCI's 'no personal chef' rule? Report claims...
Gautam Adani's BIG move in space sector, Adani-backed firm among three finalists in India's...
New India Co-op Bank: RBI uncovers massive fraud of Rs 122 crore; know what’s the case
Shakira hospitalised due to abdominal pain, apologises to fans for cancelling Peru concert
South Korean actress Kim Sae-ron of A Brand New Life fame found dead at 24
'Life-threatening cold' ALERT in US as Polar Vortex, snow, floods grip America: What does that mean?
Champions Trophy 2025: No Indian flag in Lahore Stadium sparks controversy ahead of tournament
Cristiano Ronaldo vs Lionel Messi, who is better? 66 per cent of former footballers believe...
After strong tremors in Delhi-NCR, 4.0 magnitude earthquake jolts Bihar's Siwan
Delhi-NCR earthquake: Netizens react with hilarious memes amid 4.0 magnitude tremors, check here
BAFTA: Payal Kapdia's All We Imagine As Light faces another disappointment, films loses to...
Student paraglides to college after getting late for exam, netizens react, watch viral video
Israeli PM Benjamin Netanyahu issues BIG warning to Hamas: 'Gates of hell will...'
Delhi-NCR Earthquake Today: Tremors of magnitude 4 jolt Delhi and adjoining areas
This film has broken world box office records, not Hollywood, Bollywood but...
Meet Satyam Pandey who got high-paying job offer, not from IIM, NIT, IIIT, his annual salary is…
Gurgaon couple reunites with lost dog after three-month search in Agra
Meet man, IIT graduate, who topped UPSC exam in third attempt, he is from...
Noida authority takes BIG action against promoters of 2 housing projects, as realty firm fails to...
WPL 2025: Ashleigh Gardner, Deandra Dottin star as Gujarat Giants beat UP Warriorz by 6 wickets
This city is the coldest, darkest and most polluted in the world, tourists are banned here due to...
New Fastag rules from today: Users may incur additional charges if...; check details
Inside Kareena Kapoor, Saif Ali Khan's son Jeh's mario-themed birthday bash, watch