InComm and ValuAccess Partner to Expand Prepaid Market in Hong Kong

ATLANTA, Sept. 25, 2012 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, announced a new partnership with ValuAccess, a leading Asian provider of gift card and loyalty programs to bring global prepaid content products to the Hong Kong market.

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InComm will combine its global experience with ValuAccess's expertise and access to the Hong Kong market to offer local consumers a wider product suite of prepaid cards, powered by InComm's point-of-sale activation (POSA) technology.

"We are delighted to partner with InComm to provide a solid foundation to distribute its products within the Hong Kong market through our existing distribution network," said Alistair Gordon, CEO, ValuAccess. "With its global reach, we are able to provide our local consumers with an expanded suite of product options specific to their individual needs, reinforcing our position as the leading gift card provider and only gift card distributor in Hong Kong."

The partnership expands InComm's global footprint, establishing a solid presence in the Hong Kong market, bringing new products, services and payment methods to new markets to answer evolving demands.

"Our partnership with ValuAccess provides valuable inroads for us into a previously untapped market," said Frank Monaco, vice president of international, InComm. "ValuAccess has unparalleled insight into the needs of the Hong Kong consumer base, and we look forward to leveraging that relationship to bring fresh and tailored products to new consumers on a global scale."

About InComm

InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 250,000 retail locations in building prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 113 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.

About ValuAccess

ValuAccess provides prepaid GiftCard, Loyalty and e/m-Coupon programmes to retailers in Hong Kong, India, China, Singapore and Malaysia.  ValuAccess also operates and manages its own retail and corporate network for the distribution of prepaid products.  ValuAccess's card, virtual and mobile based programmes are designed to drive incremental revenue for its retailer clients through increasing customer acquisition and influencing customer habits to improve frequency and increase average bill value.  ValuAccess works with both physical and virtual retailers to design, implement, operate (both technically and operationally), sell and market their own programmes as well as enable and manage their distribution of other prepaid content. www.valuaccess.com.

SOURCE InComm