Hisense VIDAA Takes First Place in Publicly Staged Test of Six New Smart TVs in Beijing

BEIJING, June 26, 2013 /PRNewswire/ -- Thirteen well-known IT professionals judged the performance of smart TVs through a publicly staged test of new models from China's six best-selling brands: Hisense, Skyworth, TCL, Samsung, Sony and Sharp on June 25. The testing process was monitored by 20 news outlets in Beijing and the Beijing Oriental Public Notary Office. The event was sponsored by Huxiu.com.

The results were divided into two sections, quantitative and qualitative. In all, 23 aspects were judged, including start-up speed, function switch convenience, multi-screen interactivity, number of applications, live viewing, VOD podcasting, multi-tasking, UI design, offline playing, use of the remote control, etc. All TVs were purchased by Huxiu.com under public supervision from Suning Appliance in Beijing to assure random selection.

Hisense 55K600X3D VIDAATV took first place, followed by Sony KDL-55W900A, TCL L55E5500A-3D and Samsung UA55F6400AJ. Fifth and sixth places went to Skyworth 55E760A and Sharp LCD-52LX845A.

Hisense was one of the few companies that demonstrated their uninterrupted multi-tasking capabilities in the field test, while judges were impressed by Samsung's reboot in less than ten seconds after a power-off, thanks to Samsung's focus on product details. Sony was acclaimed for its excellent technical design, but judges noted, "We do not know whether the focus is on the remote control or on the TV," revealing a gap between Sony's superior hardware and its remote control. Both TCL and Skyworth's products were considered extreme in their designs - TCL's remote control was too simple, while it proved too difficult to find Skyworth's USB interface.

Data from China Market Monitor indicated that in the first five months of 2013, more than 50 percent of TVs sold in China were smart ones; 70 percent of surveyed consumers said their next purchase will be a smart TV. It is expected that by 2015, sales of smart TVs will account for more than 90 percent of China's total. Huxiu.com believes that at this major turning point, a single event is unlikely to provide the final word on which TV is best. However, this test gives a good indication of which sets are likely to provide maximum value.

(Photo: http://www.prnasia.com/sa/2013/06/26/20130626134329190551.html)

(Photo: http://www.prnasia.com/sa/2013/06/26/20130626134556198873.html)

(Photo: http://www.prnasia.com/sa/2013/06/26/20130626152000225893.html)

Scores for 10 Unique Tests, Total Score: 60

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