Fitho Wellness Launches SMS Based Diet Plans - 5000 Signups in 24 Hours

NEW DELHI, June 24, 2013 /PRNewswire/ --

According to a recent study of 46,000 Indians across urban India, 73% of urban India may be overweight, that is almost 300 million urban Indians. Internet penetration in India is projected at around 100 million, with only 10 million shoppers, so internet based solutions have a limited reach. But there are 900 million mobile connections in India, with almost 100% penetration in urban markets. Keeping this in mind along with the rampant use of SMS, internet-based weight management company Fitho Wellness (www.Fitho.com [http://www.Fitho.com ]) has launched an SMS based weight loss solution that provides a customized healthy diet to Indians across the country.

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Fitho Wellness has developed a unique application that can provide customized diet plans based on the individual information, delivered through SMS. A subscriber just has to give a missed call to a special number to activate this service. Followed by a few questions about his/her personal information, he/she gets registered and a customized one month "healthy diet plan" gets activated. The subscriber gets 4 SMS each day with their meal: breakfast, lunch, snack and dinner. Each of the meals on SMS is sent in advance for added ease and convenience.

Besides the SMS, the subscriber can also log on to the website www.Fitho.com [http://www.Fitho.com ] to chat with diet experts or speak to them over the phone.

Prachi Gupta, CEO of Fitho Wellness, on this occasion said, "At Fitho, we are always innovating to deliver quality wellness solutions to help people get healthy. This diet through SMS not only provides ease of information but also access to quality service which might not be available to everyone especially those in Tier 2 & Teir 3 towns of the country."

Prachi, author of popular weight loss book, Losing It: Making Weight Loss Simple, also mentioned, "We have had over 5000 people signup in the first 24 hours of launching the SMS based service. People from towns all over India are signing up, with over 60% people signing up from Tier 2 and smaller towns. This may indicate the need for such services in these towns, along with the lack of such availability."

Preeti Agarwal a subscriber from Bareilly, Uttar Pradesh said, "This diet on SMS is really helpful. I get it regularly, in advance, and I've been following it. It is healthy, and easy to follow."

People from over 300 towns have signed up till date, and growing.

About Fitho Wellness

www.Fitho.com [http://www.Fitho.com ]is an online weight loss diet plan service. With plans starting at Rs. 1099, the weight loss diet is practical, effective and affordable. The Fitho website gets over 2 million visitors per year, from over 150 countries. Fitho Wellness also works with organizations to deliver health engagement programs, like Almond Board of California, Zydus Wellness, Accu Chek, Vodafone, NDTV and others.

Fitho Wellness was launched in 2010 by Dhruv Gupta and Prachi Gupta. In 2013, the duo co-authored a book on healthy living titled: "Losing It: Making Weight Loss Simple [http://www.losingit.fitho.in ]", published by Pan MacMillian India.

Primary Media Contact: Rahul Sharma, fitness@fitho.in, 91-88-60633501